Happy Shopping Mass market [ edit ] Left: A student poses at a fashion show in University of Texas at Austin , USA, 2007. Right: A couple in casual wear at an event in USA, 2011. Main article: Happy Shopping Currently, the relies more on mass-market sales . The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their versions of the original look . To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machines. The end product can, therefore, be sold much more cheaply. There is a type of design called originated from the German word meaning "trashy" or "not aesthetically pleasing". Kitsch can also refer to "wearing or displaying something that is therefore no longer in fashion".